The objectives are to examine the effect of pricing policy on the sales volume This could be the key to getting the word out about your business. 10 No. Interested in research on Marketing Strategy? ABSTRACTThis work was an extensive analysis of the effect of marketing strategies on the sales performance of selected small and medium enterprises in Abia state, Nigeria. 361-387. http://onlineijra.com/research%20paper/a/Analyzing_Small. The statistical tests used in the analysis of structural equation models with unobservable variables and measurement error are examined. For contact to advertise with us, email info@businessfirstfamily.com. That way, you can market your business no matter where you are. Required fields are marked *. 186 -194. This research project was a study on the various growth strategies adopted by Small and Medium enterprises with specific focus to Oyugis town. Findings – The study confirmed that the nine key themes highlighted by a critical review of the literature represented the marketing practices in small firms. Research Scholar, Haryana School of Business, Guru Jambheshwar University of Science and Technology. Social media is the ultimate answer to a limited marketing budget. 12, No. Small to Medium Enterprises. consumer and it clearly depict from the dissatisfaction, the study show that small and medium enterpris, containing same quality contents at cheaper rates from, message of confidence, quality and reliability to target, promotional base in the form of multiple offers at the, product, price, place and promotional schemes. Construct 2:consumer behavior towards pricing offered by SMEs. A theoretical framework is developed to examine the relationship among marketing strategy, business environment and performance of construction SMEs in China. Whether subsidies encourage market in long run? This is a simple marketing tip for those that own small and medium enterprises to capitalize on. – The purpose of this paper was to investigate the concept of innovative marketing and how it manifests itself in the context of small‐to medium‐sized enterprises. Small and medium enterprises face a lot of challenges when it comes to marketing. C, which decides success and failure for every indi, of this view. – The discussion considers and provides a description of innovative marketing in SMEs. Also, it will lead to more referrals by word of mouth, especially if you have a recruit a friend program in place. Search engine optimization or “SEO” is another free way that you can improve your company’s visibility online. There are also findings on the varied influences of innovation orientation and the competitive environment on the levels of SME customer orientation. Hospitality Management, Vol. – The purpose of this paper is to get a deeper understanding of how the concept of marketing is seen and put into practice in SMEs. Lastly, send customer satisfaction surveys to your audience. February 19, 2019 Management, Vol. Enterprises could use internet facility, need of the hour to be at par with the competitors of, environment and performance of construction SMEs in, and mind boggling, a study on marketing strategies of, less than .003. to produce an empirically validated framework of small firm marketing activities. Do you want to suggest any change in the product, price, package & supplier of SMEs? Small and medium enterprises should focus on their social media marketing because it provides a free outlet to share and engage with customers on a one-on-one basis. SMEs generally bear huge marketing pressure. Is product or service provided by SMEs cost effective? A literature derived, conceptual framework provided the basis for the interview guide. Semi-structured, in-depth interviews were conducted with 30 small firm owner-managers. Implementation of the correct strategies and the behavior of entrepreneurs are important factors to be considered for the growth of SMEs. Liberalisation is always seen as negative, way. Both descriptive statistics and inferential statistics such as correlation, and partial correlation were applied through SPSS to test the validity of formulated hypotheses. Factor 4: Integrated marketing strategies. El método de investigación es empírico con un alcance descriptivo y correlacional, se trabajó con una muestra de 400 PYME recolectando datos a través de un trabajo de campo, se aplicó el mapa de competitividad del BID adaptado por Saavedra (2014b), que mide la competitividad interna de las empresas considerando 8 áreas, para este trabajo sólo se analizó el área de comercialización que incluye las prácticas: Plan de mercado, estrategias comerciales, conocimiento de competidores, determinación de precios, productos nuevos, marketing, servicio al cliente, fuerza de ventas y sistemas de distribución. Is market awareness is important for a company? 111-36. It reports the key findings with respect to marketing competency in SMEs, explores the strong sales orientation of such firms, examines the nature and use of SME personal contact networks and considers to what extent formal marketing planning is practiced in such enterprises. Vol. Data were collected by using questionnaires from owners of SMEs. An empirical study conducted in small and medium enterprises in Hisar (India) enrich the information base and government to boost the financial base because small scale industries are an integral part of the industrial background of the country and employment generator segment of the economy. 14, 1, pp. 185-203. Regarding green marketing strategy, it significantly influenced on customer development and employee development not significantly influenced on the financial and SME development. –. The Impact of Marketing Strategies and Behavior of Small and Medium Enterprises on their Business Growth R.Gajanayake ridmig@gmail.com Department of Commerce & Financial Management Faculty of Commerce & Management Stduies University of Kelaniya Abstract For younger generations, traditional advertising is less and less impactful. 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